Buckin was born from the visionary mind of our CEO and founder, Alec Radosevich. Driven by a passion for hard work and a deep appreciation for the resilience of the American spirit, Alec set out to create a brand and energy drink tailored for the dedicated workforce of this great country. Inspired by the strength and tenacity of the American buckin bull and the exhilarating sport of bull riding, Buckin symbolizes the essence of achievement through relentless effort. In life, as in bull riding, the pursuit of greatness requires unwavering determination and a commitment to working harder than anyone else, often with success lurking in the unknown. Just like preparing for a bull ride that lasts a mere 8 seconds, Buckin was crafted for those who understand that true triumph is the result of weeks of hard work. Beyond fueling the journey, Buckin is designed to keep you running and embraces the ethos of a healthy, resilient lifestyle. This is the heart and soul of why Buckin was made – for the hard workers, the dreamers, and those who strive for success with unmatched dedication.